Branding
June 16, 2013

Instruction from my dad: “Don’t give advice unless it’s asked for.”

Few instructions from my dad have stuck with me like the title of this post: "Don't give advice unless it's asked for." (more…)
Read More
Branding
June 12, 2013

Google Says Your Business Needs A Mobile-Friendly Website.

This will be short and sweet: If you have been delaying a refresh to your business' website to make it mobile-friendly, Google gave you a lot of motivation today: (more…)
Read More
Free Resources
June 10, 2013

How I organize my digital work-flow

Not all creatives are slobs with messy work stations and unorganized processes. Some of us are extremely organized, and believe the adage that says a cluttered desk is a cluttered mind. The ways in which I organize my work-flow are…
Read More
Branding
June 3, 2013

4 Marketing Slang Terms I (currently) Enjoy

Marketing slang can be terrible and over used. But it can also be insightful and descriptive in a way that puts words to a sense of how things are in a season. I've heard a lot of conversations about bad…
Read More
Branding
May 30, 2013

Do creative teams need to consist only of True Believers?

A True Believer is a person who has both a personal and professional belief in all of the brand value propositions. The true believer not only works on the brand as a profession, but also uses the brand in their…
Read More
Branding
May 25, 2013

Welcome

I recently decided that the Brand Shepherd blog needed to become strictly a News feed about what we are up to, and begin channeling all of my thoughts about design, branding, etc. onto this website, dancrask.com. (more…)
Read More
Branding
July 30, 2012

The bane of every brand: Clout

As the co-founder of a small business, I have felt the responsibility of helping build into aspiring entrepreneurs and professional creatives. I do this in two ways: I teach one class at a local college for freshmen studying visual communication,…
Read More