Few instructions from my dad have stuck with me like the title of this post: "Don't give advice unless it's asked for." (more…)

This will be short and sweet: If you have been delaying a refresh to your business' website to make it mobile-friendly, Google gave you a lot of motivation today: (more…)

Marketing slang can be terrible and over used. But it can also be insightful and descriptive in a way that puts words to a sense of how things are in a season. I've heard a lot of conversations about bad…

A True Believer is a person who has both a personal and professional belief in all of the brand value propositions. The true believer not only works on the brand as a profession, but also uses the brand in their…

I recently decided that the Brand Shepherd blog needed to become strictly a News feed about what we are up to, and begin channeling all of my thoughts about design, branding, etc. onto this website, dancrask.com. (more…)

As the co-founder of a small business, I have felt the responsibility of helping build into aspiring entrepreneurs and professional creatives. I do this in two ways: I teach one class at a local college for freshmen studying visual communication,…