Per my last post about being a contributor to Carey Green's 2-book series, "Entrepreneur Mind Hacks," I chatted with him about my contribution to the books on the topic of Staying Productive. Watch below, and remember, if you want to pick up…

When Carey Green approached me last year to be a contributor to his forthcoming book, "Entrepreneur Mind Hacks," I had two immediate reactions. First, I was honored that Carey would ask me to contribute. I have nothing but respect for…

A week from right now we will well into 2015, and I have a hunch that 2015 will be another year of surprises in branding, just as 2014 was. Throughout 2014 I kept tabs on what my branding agency was being…

Until November 4, 2014 every political campaign my business had designed for ended up losing. Sure, the losing campaigns amounted to a whopping two campaigns, but it was enough for me to question if this was a worthy niche to work…

For Immediate Release: Dan Crask will be a guest on The Gary Smith Show on 1 November 2014 at 11:00am to 12:00pm (Eastern Time) to discuss "Why Wordpress Is Like Building A Deck." This is an audio companion to Dan's recent…

I have forwarded this article from UX Magazine to a few select clients, and after a few days of thinking it through I believe it is worth sharing here. A lot of the article reads as inside baseball, but there's one section…

Now this is fascinating stuff. For the past 2 or so years my business has been helping guide businesses into the mindset that mobile really matters in the path to purchase. The space where web experiences interact with on-shelf experiences…

A Parable So I wanted to build a deck as part of my home's improvement. How difficult can building a deck be? It's just wood, nuts, bolts, screws, etc. I see decks on so many homes, it seems like anyone can…

A wayward website: The image above is what it looks like to visitors when Google smacks a website's hand for not listening to the hired web professional. Designing easy-to-use websites is at the core of what we do at Brand Shepherd, and we…

I consider myself blessed to work with quality, genuinely good businesses 99% of the time. In the five years since starting my branding agency, I've seen too many businesses close shop due to various factors, sometimes due to a dysfunctional…

Few instructions from my dad have stuck with me like the title of this post: "Don't give advice unless it's asked for." (more…)

This will be short and sweet: If you have been delaying a refresh to your business' website to make it mobile-friendly, Google gave you a lot of motivation today: (more…)

Marketing slang can be terrible and over used. But it can also be insightful and descriptive in a way that puts words to a sense of how things are in a season. I've heard a lot of conversations about bad…

A True Believer is a person who has both a personal and professional belief in all of the brand value propositions. The true believer not only works on the brand as a profession, but also uses the brand in their…

I recently decided that the Brand Shepherd blog needed to become strictly a News feed about what we are up to, and begin channeling all of my thoughts about design, branding, etc. onto this website, dancrask.com. (more…)

As the co-founder of a small business, I have felt the responsibility of helping build into aspiring entrepreneurs and professional creatives. I do this in two ways: I teach one class at a local college for freshmen studying visual communication,…