Having been acquired by Middleby, Icetro America needed to provide its existing and forthcoming expanded customer base with a fluid brand experience through its website, which would allow customers to access products without friction.
Using the Vibe, Tribe, & Why™ process, we clarified the brand’s ideal customers and brand vibe, then used this information to create a high-performing website.
Icetro America ice machines are engineered to be efficient and user-friendly to a degree not often seen in this niche industry. Icetro’s placing of the customer’s needs and everyday use and what it means to the customer to have a long-lasting, high-performing ice machine is why the brand is regarded so highly.
Everything about the Icetro America brand is customer-centric. As a result, customers have great esteem for the brand.