I provide clarity for a brand’s presence, people, and purpose is foundational to everything. I created the Vibe, Tribe, & Why™ framework to provide such clarity for brands. It creates a Brand Experience guide that can be utilized by Marketing, the C-suite, HR, Operations, Investors, and more.
With clarity about the brand in place, I deliver brand consulting for a brand’s architecture for brands of all sizes and stages, from industry giants like J&J and Dinovite to innovative startups. Brand Architecture is Brand Clarity, organized into what people experience.
Brand clarity and architecture enable me to create a brand strategy that meets business goals. I am the founder and owner of Brand Shepherd, a branding agency providing strategy and creative services for product brands, and shepx, a web-focused spinoff from Brand Shepherd.
With a focus on brand strategy and creative direction, my work has positioned brands of all sizes and stages for market success. At the helm of Brand Shepherd, shepx, and my independent brand consulting work, we’ve ensured their messaging resonates and their go-to-market strategies are actionable and effective. My approach combines creative flair with strategic insight, fostering brand clarity and customer-centric experiences.
My proprietary Vibe, Tribe, & Why™ framework is the cornerstone of my business development process, enabling a clear, consistent, and compelling narrative for each brand we partner with. Collaborating closely with clients, I empower them to breathe new life into their brands, ensuring that every strategy I develop is primed for a strong return on investment and market activation.
I find the most peace of mind when I have served my clients well and when we are honest about how brands are positioned. It brings me peace of mind when a brand’s specific audience is attracted to and remains loyal to the brand I work with. I do not thrive on competition, as it steals my peace of mind. My goal is to perform well and improve daily, which gives me peace of mind.
