let's talk

insights & analysis

Brand Clarity Is Everything.

What Is A Brand?

How To Get And Stay Customer Focused

It’s All Connected To Brand

i don’t want a work-life balance

Marketing Is Fundamentally Broken

AI and the Creative Professional

Portillo’s: A Brand That Gets It

The New Era of the Clarified Brand

The Perfect Prequel To StoryBrand

sign up to learn more about dan’s thoughts on branding.

® brand shepherd llc • soli deo gloria

get started