Golden Squirrel – Vibe, Tribe, & Why™
challenge Software developers and the brands that hire them need help discovering legitimate, open roles and talent that are a good fit. The one friction point was that Golden Squirrel was required to capture and clarify its brand so that every touch point was of value to its customers. solution Using the Vibe, Tribe, & […]
Woodcrest Christian School System – Vibe, Tribe, & Why™
challenge Woodcrest Christian School System started developing its website overhaul strategy when it realized its brand was unclear about its presence, people, or purpose. A new website strategy could only be created once the brand was captured and clarified. solution Using the Vibe, Tribe, & Why™ process, I worked with Woodcrest Christian’s key stakeholders to […]
Conexus Vibe, Tribe, & Why™
challenge Conexus started developing its marketing strategy when it realized its brand was unclear about its presence, people, or purpose. A marketing strategy could only be created once the brand was captured and clarified. solution Using the Vibe, Tribe, & Why™ process, I worked with Conexus’s key stakeholders to capture and clarify the brand. vibe […]
Assure Solutions Brand Identity
challenge The insurance brokerage startup had everything in place for her new business except for a memorable brand identity that would help her stand out. solution I created a brand identity for Assure Solutions that conveyed the trust and maturity the brand commands. vibe Insurance is a serious business that deals with life and death. […]
Dan Crask Profiled For Roles In Shepherd Businesses
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I am thrilled to share a professional profile written for What’s Up Wyoming, a community news source from the small suburb of Wyoming, Ohio, near Cincinnati, where I have called home to both work and family for 12+ years. The profile is written […]
How To Take A Vacation: A step-by-step guide for business owners
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® It’s late on a Friday afternoon. Most people have started their trek home or to the start of the weekend, but not me. I just fired up my business email account after not checking it for 5 days. Not even a […]
Business Relationship Red Flags: When It’s Time To Move On.
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I am blessed to work with quality, genuinely good businesses 99% of the time. Since starting my branding agency, I’ve seen too many brands struggle due to a dysfunctional pairing of the business ownership and the hired branding/marketing agency. Based only […]
Honored to part of book, “Entrepreneur Mind Hacks”
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® When Carey Green approached me last year to be a contributor to his forthcoming book, “Entrepreneur Mind Hacks,” I had two immediate reactions. First, I was honored that Carey would ask me to contribute. I have nothing but respect for him, […]
3 Old-Fashioned Business Practices I Still Use
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I have observed that there are 3 old-fashioned business practices that need to be revived. These 3 practices seem to have died of neglect, and not of malicious intent, so I can’t blame a singular person or event for their demise. Yet […]
“Entrepreneur Mind Hacks” Interview
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Per my last post about being a contributor to Carey Green’s 2-book series, “Entrepreneur Mind Hacks,” I chatted with him about my contribution to the books on the topic of Staying Productive. want to apply this insight to your brand? let’s talk. […]
The Big Bad Scroll Monster
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Author’s Note: This insight was published on May 14, 2014 – 10 years ago as I am typing this now! I decided to keep this insight live because it demonstrates that the “above-the-fold” approach to website design has been dead for […]
ScoreTower Apps
challenge A variety of factors can lead to the visual obstruction of the score in many sports during gameplay. Typically, spectators have to deal with the reduced experience or ask someone nearby for the score. solution ScoreTower® had established itself as a tangible score-keeping piece of equipment that anyone could use for backyard and BBQ […]
Franklin Sweets Chocolate Grahams
challenge Sara Lee® contracted an Ohio-based chocolate manufacturer to produce its line of chocolate grahams. After the product line was discontinued, the manufacturer was left with excess ingredients but no brand. solution The manufacturer looked for and found that they owned a retired confectionary brand called Franklin Sweets. They hired us to breath new life […]
RotoZip by Bosch Tools
challenge RotoZip® by Bosch Tools® was working with a slow, expensive, large agency and could not meet speed-to-market expectations for their product roadmap or retailer request. solution Just like the Rebel Alliance in Star Wars: The Empire Strikes Back, I and a small team of creatives worked circles around the slow AT-AT agency, giving RotoZip […]
Deutsche Beverage and Process Website
challenge Having been acquired by Middleby® as part of a robust portfolio of beverage equipment brands, Deutsche Beverage & Process needed to combine two existing websites and refresh their messaging. solution I led the process to arrive at a refreshed brand name and a new website that combined Deutsche’s Beverage and Process divisions into a […]