Sara Lee® contracted an Ohio-based chocolate manufacturer to produce its line of chocolate grahams. After the product line was discontinued, the manufacturer was left with excess ingredients but no brand.
The manufacturer looked for and found that they owned a retired confectionary brand called Franklin Sweets. They hired us to breath new life into the brand and quickly launch their own line of chocolate grahams.
The vibes here are all about the chocolate grahams. Typically, these are heavy on grahams, light on chocolate, but we wanted to show customers that this was the other way around. I spent a considerable amount of time working with a food stylist and photographer to capture the absurd amount of chocolate in these grahams!
The relaunch of Franklin Sweets was a win for all involved. A win for the chocolate manufacturer to not waste perfectly good ingredients. A win for the retailers like IGA who sold out of these grahams quickly. And a win for me because I love me some chocolate and I ate these at the photo shoot like an unsupervised toddler.
