The insurance brokerage startup had everything in place for her new business except for a memorable brand identity that would help her stand out.
I created a brand identity for Assure Solutions that conveyed the trust and maturity the brand commands.
Insurance is a serious business that deals with life and death. The vibe of Assure Solutions reflects the seriousness of insurance yet does so in an approachable way.
At the heart of an insurance purchase is the desire for assurance that challenges will be met and solved. The brand name and identity get to the heart of why this business exists in the minds of its customers.