Conexus started developing its marketing strategy when it realized its brand was unclear about its presence, people, or purpose. A marketing strategy could only be created once the brand was captured and clarified.
Using the Vibe, Tribe, & Why™ process, I worked with Conexus’s key stakeholders to capture and clarify the brand.
The Conexus value is how knowledgeable, resourceful, and practical their solutions are. Working with Conexus means you get accountability and excellence throughout the b2b relationship.
Conexus has built a reputation of being reliable and resourceful to its niche clientele, making people feel like the brand is an industry leader in excellence and trustworthiness.