RotoZip® by Bosch Tools® was working with a slow, expensive, large agency and could not meet speed-to-market expectations for their product roadmap or retailer request.
solution
Just like the Rebel Alliance in Star Wars: The Empire Strikes Back, I and a small team of creatives worked circles around the slow AT-AT agency, giving RotoZip and Bosch Tools the victories they needed.
vibe
RotoZip is the industry leading tool for professional contractors and DIYers alike. Mostly known as a tool for drywall, RotoZip has expanded into other specialty uses around the home and job site.
tribe
Corporate Retailer Procurement Specialist
Professional Tradesmen
DIY Home Improvement
why
Bosch Tools offer a range of high-quality tools, attachments, and solutions for both professional and DIY builders. The RotoZip brand is closely connected to its sibling Bosch brand, Dremel, and is often seen as a heavy-duty version of the Dremel tool. Together, RotoZip is a prominent part of the Bosch Tool brand family.
applied
Packaging variations for separate retailers
Exceeded brand manager expectations and satisfied retailer procurement needs