The brand’s old website caused people to take too long to find products, and the brand experience did not reflect the brand’s quality and innovation.
The brand’s website experience was redesigned from start to finish, giving customers an accurate brand experience while respecting their time by giving them a frictionless path to product discovery.
Carter Hoffmann’s brand vibe stems from its lengthy years in business as a Chicagoland staple for commercial kitchen equipment. It is known for its innovations and quality among its long-standing customers.
The new Carter Hoffmann website links the brand’s longstanding quality reputation with what its customers know and trust the brand for.