Imperial’s strong brand reputation was not accurately reflected in the website experience it provided for its customers. A redesigned website was needed.
Simply put, I led the team to design a website that reflected the brand as it is today, leaning hard on its stellar reputation and brand equity in the minds of its customers.
Imperial is a brand with decades worth of positive, equitable experiences due to its high standards for quality commercial kitchen equipment. The brand has a strong, understated, yet confident vibe that customers rely on.
Imperial’s customers are proud to have the Imperial brand name in their commercial kitchens. The brand takes great care to ensure its equity remains the quality benchmark for commercial kitchen equipment.