It’s all connected.

I believe in and help brands create a brand architecture where Brand is the center hub and the spokes connecting to and from Brand are things like marketing, sales, HR, investor relations, operations, etc.

Everything connects to Brand. 

I’ve observed that, while most brands today no longer have a dedicated person and department for Brand, savvy individuals take on the roles of leadership within a Marketing or Content department and conduct brand development work.

It keeps the centrality of Brand intact while leveraging Marketing for its best use: Calling people to the brand.

This approach is why we have Brand Marketing today.