I am thrilled to share a professional profile written for What’s Up Wyoming, a community news source from the small suburb of Wyoming, Ohio, near Cincinnati, where I have called home to both work and family for 12+ years. The profile is…

Can your brand's stakeholders quickly and unanimously cite its ideal customer(s)? This should be top-of-mind to ownership, managers, and key players who help grow your brand. If everyone doesn't know precisely who the ideal customer is and be able to do…

"Does the branding suck?" This is something you at least suspect, otherwise, why click to see what's on this page, right? Allow me to perhaps confirm your suspicions. If you suspect your branding sucks, it's because there's a metric that's not…

I am the latest guest on the Fail To Learn podcast. Be sure to consider subscribing and leaving a review for this outstanding show. Visit Fail To Learn's show page for tons of extras, and a free worksheet based on…

I have observed that there are 3 old-fashioned business practices that need to be revived. These 3 practices seem to have died of neglect, and not of malicious intent, so I can't blame a singular person or event for their demise.…

I am a former obese man. Having struggled with nutrition and being overweight as a young man, I found myself  looking down at a scale in 2002 that was climbing past 325 lbs. I couldn't look at what that final…

It seems we can't go a full week without reading a headline about a website security breach. Usually the story is about a big corporation because in headline news, the old adage "if it bleeds, it leads" is still applicable…

Google sees that we search for content on mobile devices with increasing frequency, and they are making big changes to adapt to our changing search habits. As of April 21, 2015, Google will rank mobile-friendly website higher than those that are…

Those of us who create websites for a living have a lot of foundational agreement on how great WordPress is as a platform. Yet there is topic area that I cannot agree on with my peers: The idea that pros don't use themes for WordPress;…

Per my last post about being a contributor to Carey Green's 2-book series, "Entrepreneur Mind Hacks," I chatted with him about my contribution to the books on the topic of Staying Productive. Watch below, and remember, if you want to pick up…

When Carey Green approached me last year to be a contributor to his forthcoming book, "Entrepreneur Mind Hacks," I had two immediate reactions. First, I was honored that Carey would ask me to contribute. I have nothing but respect for…

A week from right now we will well into 2015, and I have a hunch that 2015 will be another year of surprises in branding, just as 2014 was. Throughout 2014 I kept tabs on what my branding agency was being…

Until November 4, 2014 every political campaign my business had designed for ended up losing. Sure, the losing campaigns amounted to a whopping two campaigns, but it was enough for me to question if this was a worthy niche to work…

For Immediate Release: Dan Crask will be a guest on The Gary Smith Show on 1 November 2014 at 11:00am to 12:00pm (Eastern Time) to discuss "Why Wordpress Is Like Building A Deck." This is an audio companion to Dan's recent…

I have forwarded this article from UX Magazine to a few select clients, and after a few days of thinking it through I believe it is worth sharing here. A lot of the article reads as inside baseball, but there's one section…

Now this is fascinating stuff. For the past 2 or so years my business has been helping guide businesses into the mindset that mobile really matters in the path to purchase. The space where web experiences interact with on-shelf experiences…

A Parable So I wanted to build a deck as part of my home's improvement. How difficult can building a deck be? It's just wood, nuts, bolts, screws, etc. I see decks on so many homes, it seems like anyone can…

A wayward website: The image above is what it looks like to visitors when Google smacks a website's hand for not listening to the hired web professional. Designing easy-to-use websites is at the core of what we do at Brand Shepherd, and we…

I consider myself blessed to work with quality, genuinely good businesses 99% of the time. In the five years since starting my branding agency, I've seen too many businesses close shop due to various factors, sometimes due to a dysfunctional…