5 signs your brand is cluttered
5 Ways To Tell If Your Brand Is Cluttered Want to unclutter your brand with clarity? Let’s talk.
connecting the dots: apple’s AI strategy
my secret weapon for brand clarity: PickFu.
the 5 reasons i canceled linkedin premium
the goal is amplified clarity
AI is a superpower for neurodivergent creatives
brand clarity is the answer to marketing exhaustion
a candid word for my fellow professional creatives regarding AI in our work
no one cares you wrote it with AI
how this early era of AI will be remembered
you don’t need another marketing toy. you need clarity.
clarity is the key to working with AI
Why I became enthused about AI after being a critic
AI will replace difficult creatives first
Standex Website Refresh & Vibe, Tribe, & Why™
challenge The Standex® corporate website no longer reflected the brand’s authentic vibe, so a new website was needed. solution A completely new Standex website was created from scratch, simplifying the user experience while clarifying the brand voice for its ideal audience. I led us through my Vibe, Tribe, & Why® process to capture and define […]
Why AI Has Targeted Creative Services
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® For a long time, I have wondered why that is. After much thought and research, I have determined three reasons AI has targeted creative services. First, I’d like to briefly set the context of where we are today with AI tools. […]
Story Time Is Over
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® The era of brands telling stories to win customers is over. Consumers no longer connect with brand stories because consumers are primarily angry and skeptical. Consumers don’t trust anything anymore. They want brands to be honest, provide quality, and offer a […]
Is Video Still Worth It For Brands?
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Video is undergoing a major adjustment, and every brand needs to ask: Is video worth it anymore? Video used to be a premium, highly valued media that every brand aspired to include. However, the everyday role of video in our lives […]
Let’s Be Clear: Brand Refresh vs. Brand Redo
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® When your brand needs fresh energy, you have two choices: a brand refresh or a brand redo. Let’s discuss the differences. A brand redo is easier to understand. It’s starting over but keeping the brand name and possibly some vital legacy […]
Let’s Be Clear: There Are 2 Types of Websites
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® This was originally published on my digital-focused brand’s website, shepx. When creating a website, one vital question is often not asked: Are we making a transactional or an informational website? The answer to this changes the entire process. transactional websites A […]
Let’s Be Clear: There Are 2 Types of Marketing
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Clarity of brand messaging is most immediately valuable for marketing. Yet, what kind of marketing is best for your brand’s aspirational goals? What’s more, what is marketing expected to do for the brand? Where is marketing calling on people to go, […]