New Book “Vibe, Tribe, & Why®” Offers Framework to Combat Brand Clutter in AI Era
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® FOR IMMEDIATE RELEASENew Book “Vibe, Tribe, & Why®” Offers Framework to Combat Brand Clutter in AI EraBrand expert Daniel Crask introduces proven methodology for business clarity and development MARYVILLE, TN – September 1, 2025 – As businesses struggle with brand clutter […]
Cracker Barrel Rebrands: My Thoughts
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® The Cracker Barrel rebrand has flooded my feeds for the better part of the last week with some hilarious memes mixed in with a lot of red-hot takes. Here are my thoughts about this controversial rebrand: People are rightfully upset, but […]
5 signs your brand is cluttered
5 Ways To Tell If Your Brand Is Cluttered Want to unclutter your brand with clarity? Let’s talk.
connecting the dots: apple’s AI strategy
my secret weapon for brand clarity: PickFu.
the 5 reasons i canceled linkedin premium
the goal is amplified clarity
AI is a superpower for neurodivergent creatives
brand clarity is the answer to marketing exhaustion
a candid word for my fellow professional creatives regarding AI in our work
no one cares you wrote it with AI
how this early era of AI will be remembered
you don’t need another marketing toy. you need clarity.
clarity is the key to working with AI
Why I became enthused about AI after being a critic
AI will replace difficult creatives first
Standex Website Refresh & Vibe, Tribe, & Why™
challenge The Standex® corporate website no longer reflected the brand’s authentic vibe, so a new website was needed. solution A completely new Standex website was created from scratch, simplifying the user experience while clarifying the brand voice for its ideal audience. I led us through my Vibe, Tribe, & Why® process to capture and define […]
Why AI Has Targeted Creative Services
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® For a long time, I have wondered why that is. After much thought and research, I have determined three reasons AI has targeted creative services. First, I’d like to briefly set the context of where we are today with AI tools. […]
Story Time Is Over
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® The era of brands telling stories to win customers is over. Consumers no longer connect with brand stories because consumers are primarily angry and skeptical. Consumers don’t trust anything anymore. They want brands to be honest, provide quality, and offer a […]
Is Video Still Worth It For Brands?
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Video is undergoing a major adjustment, and every brand needs to ask: Is video worth it anymore? Video used to be a premium, highly valued media that every brand aspired to include. However, the everyday role of video in our lives […]
Let’s Be Clear: Brand Refresh vs. Brand Redo
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® When your brand needs fresh energy, you have two choices: a brand refresh or a brand redo. Let’s discuss the differences. A brand redo is easier to understand. It’s starting over but keeping the brand name and possibly some vital legacy […]