What Is A Brand?

what is a brand by dan crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® A friend and I had been talking about this new post-pandemic economy and how marketing is now distinct from branding. The next day, out of nowhere, my friend texted me a simple question: What is a brand? Usually, I would have […]

How To Get And Stay Customer Focused

how to get and stay customer-focused by dan crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® A guideline that helped me shift my focus to my clients’ tribe is to avoid using the words “we” or “I” in the main headline of content. A website hero area, ad copy, video intro, etc., are tempting spaces to make […]

It’s All Connected To Brand

It’s All Connected by Dan Crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® It’s all connected. I believe in and help brands create a brand architecture where Brand is the center hub and the spokes connecting to and from Brand are things like marketing, sales, HR, investor relations, operations, etc. Everything connects to Brand.  […]

i don’t want a work-life balance

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I no longer believe in work-family balance. Spending time with a couple of people I loved deeply on their deathbed gave me a vivid vision of what’s important. I don’t want balance. I don’t want work to get just as much […]

Marketing Is Fundamentally Broken

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® On one hand, this isn’t fair to product brands because they don’t control when and where an ad is shown. On the other hand, brands pay platforms for a “whatever it takes to get eyes” tactic. I’ve seen this meme 2-10x/week […]

The New Era of the Clarified Brand 

The New Era of the Clarified Brand by Dan Crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I believe the basics of brand marketing have radically shifted in light of the perfect cocktail of post-pandemic consumer expectations, web3, and AI. Here’s what I now believe: ✅ Marketing’s sole job is to draw people to the Brand. Marketing’s job […]

AI and the Creative Professional

AI and the Creative Professional by Dan Crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Amongst professional creatives, there is a vocal bunch with a lot of angst regarding the role of AI in our processes. The complaints and worries boil down to the following: “Why are we training AI models at Adobe and Figma to […]

Portillo’s: A Brand That Gets It

portillos by dan crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® My brother’s final Christmas gift to me and my family was two shipments of Portillo’s: Italian Beef and Chicago Hot Dogs. He saw a post where I was bemoaning how homesick I was for a real Italian Beef. He ordered Portillo’s […]

The New Era of the Clarified Brand

new era of the clarified brand by dan crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I believe the basics of brand marketing have radically shifted in light of the perfect cocktail of post-pandemic consumer expectations, web3, and AI. Here’s what I now believe: ✅ Marketing’s sole job is to draw people to the Brand. Marketing’s job […]

The Perfect Prequel To StoryBrand

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Are you looking to clarify your brand’s people, presence, and purpose? It’s why I created the Vibe, Tribe, & Why™ framework. As a StoryBrand enthusiast, I was excited to find that I had been using a complementary framework to develop brands. […]

Implementing the 4-Day Workweek

implementing the four day workweek by dan crask

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® After my brother’s unexpected death last summer, I have made several work-life changes that are all aimed at reducing or eliminating stress. Life is too short to continue in ways that add stress. In that spirit, I wanted to move Brand […]

Dan Crask Profiled For Roles In Shepherd Businesses

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I am thrilled to share a professional profile written for What’s Up Wyoming, a community news source from the small suburb of Wyoming, Ohio, near Cincinnati, where I have called home to both work and family for 12+ years. The profile is written […]

How To Take A Vacation: A step-by-step guide for business owners

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® It’s late on a Friday afternoon. Most people have started their trek home or to the start of the weekend, but not me. I just fired up my business email account after not checking it for 5 days. Not even a […]

Business Relationship Red Flags: When It’s Time To Move On.

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I am blessed to work with quality, genuinely good businesses 99% of the time.  Since starting my branding agency, I’ve seen too many brands struggle due to a dysfunctional pairing of the business ownership and the hired branding/marketing agency. Based only […]

Honored to part of book, “Entrepreneur Mind Hacks”

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® When Carey Green approached me last year to be a contributor to his forthcoming book, “Entrepreneur Mind Hacks,” I had two immediate reactions. First, I was honored that Carey would ask me to contribute. I have nothing but respect for him, […]

3 Old-Fashioned Business Practices I Still Use

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I have observed that there are 3 old-fashioned business practices that need to be revived. These 3 practices seem to have died of neglect, and not of malicious intent, so I can’t blame a singular person or event for their demise. Yet […]

The Big Bad Scroll Monster

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Author’s Note: This insight was published on May 14, 2014- 10 years ago as I am typing this now! I decided to keep this insight live because it demonstrates that the “above-the-fold” approach to website design has been dead for a […]