2014-trends

4 Branding Trends I Experienced in 2014

A week from right now we will well into 2015, and I have a hunch that 2015 will be another year of surprises in branding, just as 2014 was.

Throughout 2014 I kept tabs on what my branding agency was being asked to create, as well as how the guidance we provided steered toward certain trends. Here are 4 of those branding trends I experienced in 2014.
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vote-for-better-design

Better Branding Works In Political Campaigns

Until November 4, 2014 every political campaign my business had designed for ended up losing.

Sure, the losing campaigns amounted to a whopping two campaigns, but it was enough for me to question if this was a worthy niche to work within.

But then our client was re-elected during this past election cycle, and my hope and faith in branding for political campaigns has been restored.

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