Your Branding Sucks.

my most recent thoughts on branding

dan-crask-brand-persona

Customer Personas: What are they and why do they matter?

| Branding | No Comments

Can your brand’s stakeholders quickly and unanimously cite its ideal customer(s)? This should be top-of-mind to ownership, managers, and key players who help grow your brand. If everyone doesn’t know precisely who the ideal customer is and be able to do…

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Podcast Guest: “Does God Provide in the Midst of the Unknown?”

| Branding | No Comments

I was a guest on the Gospel Driven Entrepreneur podcast. Be sure to consider subscribing and leaving a review for this outstanding show. “Does God Provide in the Midst of the Unknown?” » Visit the show page to listen to the…

why-its-ok-to-turn-away-business-dancrask-podcast

Podcast Guest: “Why It’s OK To Turn Away Business”

| Branding | No Comments

I am the latest guest on the Fail To Learn podcast. Be sure to consider subscribing and leaving a review for this outstanding show. Visit Fail To Learn’s show page for tons of extras, and a free worksheet based on…

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How To Take A Vacation: A step-by-step guide for the self-employed

| Personal | No Comments

It’s late on Friday afternoon. Most people have started their trek home or to the start of the weekend, but not me. I just fired up my business email account after not checking it for 5 days. Not even a…

3-old-fashioned-business-practices

3 Old-Fashioned Business Practices I Still Use (and you should, too)

| Branding | No Comments

I have observed that there are 3 old-fashioned business practices that need to be revived. These 3 practices seem to have died of neglect, and not of malicious intent, so I can’t blame a singular person or event for their demise….

rise-of-youtube-fitness-brands-dancrask

From Subs to Supps: Rise of the YouTube Sport Supplement Brands

| Branding | No Comments

I am a former obese man. Having struggled with nutrition and being overweight as a young man, I found myself  looking down at a scale in 2002 that was climbing past 325 lbs. I couldn’t look at what that final…

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What I Learned From A WordPress Security Nightmare

| Branding | One Comment

It seems we can’t go a full week without reading a headline about a website security breach. Usually the story is about a big corporation because in headline news, the old adage “if it bleeds, it leads” is still applicable…

what-is-a-mobile-friendly-website-and-why-does-it-matter-dan-crask

What Is A Mobile-Friendly Website, And Why Does It Matter?

| Branding | No Comments

Google sees that we search for content on mobile devices with increasing frequency, and they are making big changes to adapt to our changing search habits. As of April 21, 2015, Google will rank mobile-friendly website higher than those that are…