4 Branding Trends I Experienced in 2014

A week from right now we will well into 2015, and I have a hunch that 2015 will be another year of surprises in branding, just as 2014 was.

Throughout 2014 I kept tabs on what my branding agency was being asked to create, as well as how the guidance we provided steered toward certain trends. Here are 4 of those branding trends I experienced in 2014.
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Better Branding Works In Political Campaigns

Until November 4, 2014 every political campaign my business had designed for ended up losing.

Sure, the losing campaigns amounted to a whopping two campaigns, but it was enough for me to question if this was a worthy niche to work within.

But then our client was re-elected during this past election cycle, and my hope and faith in branding for political campaigns has been restored.

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The Big Bad Screen Scroll Monster

I have forwarded this article from UX Magazine to a few select clients, and after a few days of thinking it through I believe it is worth sharing here.

A lot of the article reads as inside baseball, but there’s one section that everyone needs to know if you own a business or help run a business:

Stop thinking of screens and start thinking of transitions

We are just starting to realize that the “screens” approach doesn’t cut it when it comes to mobile design. Thanks to apps like Facebook Paper or Yahoo! Weather that showcase a different way of designing, we know we need to design based on transitions rather than still images.

Transitions, once just disposable eye-candy, are becoming the center of a mobile experience. They not only give a live, interactive tone to the interface: they are an interface element in their own right. Transitions convey movement, space, change, and hierarchy and are a great ally in communicating the underlying app structure to the user. They also render a static approach useless.

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