clarity sells.

Customers are drawn to clarity.

Marketing, reputation, word-of-mouth: they call customers to experience a brand. When customers arrive, they face two types of experiences.

They experience unclarified brands that frustrate their customers through ambiguity. They muddle themselves with inconsistent messaging that speaks to unideal customers.

Or, they face clarified brands that communicate the challenges they exist to solve through engaging, valuable experiences. These brands know which customers they exist to serve and understand how to speak confidently about the value they offer.

Customers become advocates for brands that offer the clarity they’ve been searching for. 

The question, then, is: Does your brand have and give customers the clarity they want?

Vibe, Tribe, & Why™ – Clarity Sells

trusted by brands of every size & stage.

what is it?

Vibe, Tribe, & Why™ is a guided process that analyzes your brand’s market presence, ideal people, and primary purpose, then transforms that information into a comprehensive Brand Experience Guide (BXG) containing the principles and applications that best express your brand’s strengths.

You own your BXG forever, so it can be an evolving tool for documenting the new and effective ways you engage your ideal customers after you finish our process.


Your brand's presence: Its words, tone of voice, positioning, promise, visuals, and values.


Your brand's people: its ideal customer profiles, their unique wants, motivations, and challenges.


Your brand's purpose: The challenge your brand solves for your tribe.

Vibe, Tribe, & Why™ - what we will clarify

What we will clarify…

What Do You Get From Vibe, Tribe, & Why?

brand clarity
Vibe, Tribe, & Why™ - Brand Clarity Sells

guided By branding experts

Dan and Brennan will lead your team through the Vibe, Tribe, & Why™ process, focusing on the practicality of what is discovered.

your investment

Clarity sells. Brands require clarity in their presence, people, and purpose to stand out.

clarify your brand

$ 3,330 per month for three months

Frequently Asked Questions

No, each topic will be covered from the ground up and requires no prior knowledge. 

The average time from the start of Vibe, Tribe, & Why™ to a finished Brand Experience Guide is 6 weeks.

The remaining time of the 3-month engagement is spent applying your clarified Vibe, Tribe, & Why™ in website content, email marketing, and social media content.

Brands can – and often do – extend their engagement with us beyond the initial 3 months.

dan crask created Vibe, Tribe, & Why™ from 15+ years of working with giant brands like Johnson & Johnson, P&G, and Abbott Labs, as well as industry leaders such as Standex International, Middleby Corporation, Dinovite, and more. 

Vibe, Tribe, & Why™ is a framework based on what Dan worked on firsthand and worked to grow each brand.

Strip all unique selling propositions down to their essentials and everything leads to whether a brand has clarity. 

Vibe, Tribe, & Why™ will give your brand clarity about its presence, people, and purpose. 

This clarity immediately impacts marketing, sales, the C-suite/leadership, talent acquisition, and investor relations. 

your brand will have the one advantage that determines success or failure: clarity.

Yes. Vibe, Tribe, & Why™ acts as the precursor to every marketing framework out there, such as StoryBrand and The 5 Pillars.

Marketing framework systems operate on a crucial assumption: They presuppose that you and your entire team have a profound understanding of your brand’s presence, people, and purpose.

The truth is, that most brands are not clear about their brand at all.

Vibe, Tribe, & Why™ provides the clarity needed for maximum ROI from all marketing frameworks.

clarify your brand with The only brand clarity framework Out There

you are just three simple steps away from starting brand clarity