Are you looking to clarify your brand’s people, presence, and purpose? It’s why I created the Vibe, Tribe, & Why™ framework.

As a StoryBrand enthusiast, I was excited to find that I had been using a complementary framework to develop brands. The Vibe, Tribe, & Why™ framework is the perfect prequel to StoryBrand.

I have taken huge corporate brands, large to small brands, and even startups through Vibe, Tribe, & Why™ with absolute clarity of their people, presence, and purpose as the outcome.

The Vibe and Why aspects are central to the framework, too, but for the context of this post, knowing the people (Tribe) your brand is best suited for is what Vibe, Tribe, & Why™ clarifies.

Not knowing your customer is one of the common mistakes that StoryBrand exposes. Many people get stuck from the beginning of StoryBrand because they don’t have clarity of who their ideal customers are.

My framework gets the balance just right between not knowing the customer and analyzing them to death.

If you’re looking to develop your brand, but maybe StoryBrand has felt like a struggle, let’s talk about how Vibe, Tribe, & Why™ can help you get clarity about your brand.