For a long time, I have wondered why that is. After much thought and research, I have determined three reasons AI has targeted creative services.

First, I’d like to briefly set the context of where we are today with AI tools. 

Many AI tools making headlines now aren’t for things you’d expect, like coding, data work, or even law and medicine. Those areas seem perfect for AI because they rely heavily on information.

Yet, the AI tools being marketed and invested in today target creative services like copywriting, messaging, visuals, logos, pictures, illustrations, and videos.

So why is this happening? 

It boils down to three key reasons.

The first reason is that creative services have a core element that everyone in business desires: persuasion and influence.

If you can create a tool that helps produce persuasive and influential content without needing skilled human creators, that’s very attractive. It means you can influence others without relying on experts.

The second reason is cost. Creative services are often expensive, and high-quality creative work is costly.

While there are cheaper options like Fiverr or 99designs, top-tier creative work is more expensive. AI aims to provide high-quality creative services at a lower cost. AI tools mostly appeal to those using cheaper options, but this could change as AI matures.

The third reason goes back to the early days of the Internet, when developers and print designers had to adapt to web design.

In a word, “friction” best describes the early relationship between developers and creatives. Today, the relationship is nowhere near as hostile as it was, but a rift between the two professions remains that is likely never fully reconciled.

Developers might hold a grudge against creatives because visuals have become more important than code in attracting website visitors.

However, developers are creating AI tools, so they aren’t making tools that replace their jobs. Instead, they’re focusing on replacing creative jobs.

To sum it up, I believe AI tools have targeted creative services because…

1. Creative services, at their core, are persuasive and influential.
2. Creative services are expensive.
3. There’s a historical grudge between developers and creatives.

That is my assessment of where we are today.

Nothing happens without a reaction, and AI’s targeting of creative services will generate a market reaction.

The key takeaway is: Are you prepared for or leading that reaction?

I am here to lead and help in the next phase of AI’s role in creating strong brands.