From BigCo brands to startups and SMBs in between, I am a seasoned brand manager.
Product innovation, keeping the product on-brand, new launches, re-launches.
Agile, process-driven, but balanced by a Blue Collar roots work ethic.
I bring clarity to the brand’s messaging for its tribe of customers and shoppers.
20+ years developing, launching, and growing both tangible and digital products.
DTC, B&M Retail, Big Box, Small Box, e-commerce, sales staff — I know the best practices for each.
My approach is one that leads with brand, and the people of the brand, not tech.
A customer experience that is 360° requires brand management that thrives with a process for everything.
20+ years of total experience in brand management, with 15 years as Managing Partner of a small brand development agency.
I co-own Brand Shepherd, an agency that adds an entire team to what I can do for your brand.