The 4 Key Ingredients To Building or Refreshing A Brand.

recent thoughts on branding

5 Ways To Get The Best Work From Your Creative Team, Part 5: Love It Or Leave It

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Love It Or Leave It No matter what, at the end of the project, you have to love what is created. Maybe “love” is too strong a word. You need to believe in the final thing that is created. The…

5 Ways To Get The Best Work From Your Creative Team, Part 4: Realistic Timing

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Realistic Timing The graphic above is one that gets shared a few hundred-thousand times among creative professionals every year. I’m not kidding. I see this posted on social media, sent in email, shared in groups, etc. more than any other…

5 Ways To Get The Best Work From Your Creative Team, Part 3: Ask The Right People

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Ask The Right People This one is touchy because once it happens, it’s a diplomatic tightrope for professional creatives to walk: As we create, we need feedback to measure effectiveness. Whom we get feedback from is equally important as getting…

5 Ways To Get The Best Work From Your Creative Team, Part 2: Know Thyself

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Know Thyself “I’ll know it when I see it” is a phrase creatives hear a lot, and it’s a phrase we can usually resonate with quite well. Sometimes we don’t know, specifically, what we are about to create. We just…

5 Ways To Get The Best Work From Your Creative Team, Part 1: More Info, Less Direction

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More Info, Less Direction If there’s one thing professional creative teams loathe, it’s being hired for a gig, then being directed, step-by-step, how something should look or function. At best, it sends contradictory messages. You’re paying professionals who live and breathe…

5 Ways To Get The Best Work From Your Creative Team: Introduction

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Whether you have hired an agency, or are working with an in-house department, there are ways to get the best work from your creative team. You have expectations of getting ideas brought to life for the betterment and profitability of…

The 4 Key Ingredients To Building A Brand, Part 5: The Chef

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Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…

The 4 Key Ingredients To Building A Brand, Part 4: The Brand Identity (aka, the logo)

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Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…