recent thoughts on branding
Love It Or Leave It No matter what, at the end of the project, you have to love what is created. Maybe “love” is too strong a word. You need to believe in the final thing that is created. The…
Realistic Timing The graphic above is one that gets shared a few hundred-thousand times among creative professionals every year. I’m not kidding. I see this posted on social media, sent in email, shared in groups, etc. more than any other…
Ask The Right People This one is touchy because once it happens, it’s a diplomatic tightrope for professional creatives to walk: As we create, we need feedback to measure effectiveness. Whom we get feedback from is equally important as getting…
Know Thyself “I’ll know it when I see it” is a phrase creatives hear a lot, and it’s a phrase we can usually resonate with quite well. Sometimes we don’t know, specifically, what we are about to create. We just…
More Info, Less Direction If there’s one thing professional creative teams loathe, it’s being hired for a gig, then being directed, step-by-step, how something should look or function. At best, it sends contradictory messages. You’re paying professionals who live and breathe…
Whether you have hired an agency, or are working with an in-house department, there are ways to get the best work from your creative team. You have expectations of getting ideas brought to life for the betterment and profitability of…
Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…
Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…