I help founders and leadership teams gain strategic clarity, navigate complexity, and weave it into brand experiences that hold together.
The work of shepherding is producing something valuable and ensuring it becomes something useful.
Sheep produce wool. Wool enables weaving. And weaving creates something that endures.
I don’t care whether strategic assets come from AI, agencies, or your internal team. My job is to ensure they cohere: that your brand holds together across touchpoints, through market shifts, and when you’re tempted to chase every shiny object.
Strategy is easy to generate now. Integration is still hard. That’s where I come in.
Enough about me. Let’s talk about you, your brand, its goals, and how we can weave something next-level together.
