Your Branding Sucks!

recent thoughts on branding

Dan Crask Profiled For Roles In Shepherd Businesses

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I am thrilled to share a professional profile written for What’s Up Wyoming, a community news source from the small suburb of Wyoming, Ohio, near Cincinnati, where I have called home to both work and family for 12+ years. The profile is…

The 4 Key Ingredients To Building A Brand, Part 5: The Chef

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Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…

The 4 Key Ingredients To Building A Brand, Part 4: The Brand Identity (aka, the logo)

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Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…

The 4 Key Ingredients To Building A Brand, Part 3: The Brand’s “Why”?

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Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…

The 4 Key Ingredients To Building A Brand, Part 2: The Brand’s Customer Personas

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Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…

The 4 Key Ingredients To Building A Brand, Part 1: The Brand Voice

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Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…

Customer Personas: What are they and why do they matter?

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Can your brand’s stakeholders quickly and unanimously cite its ideal customer(s)? This should be top-of-mind to ownership, managers, and key players who help grow your brand. If everyone doesn’t know precisely who the ideal customer is and be able to do…

Does Your Branding Suck?

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"Does the branding suck?" This is something you at least suspect, otherwise, why click to see what's on this page, right? Allow me to perhaps confirm your suspicions. If you suspect...