Hi. I'm Daniel Crask,
Your Outsourced Brand Manager.
Successful brands are shaped by the 360-degree customer experience. I make sure those experiences are great and profitable.
What I Offer Your Brand
brand management
From BigCo brands to startups and SMBs in between, I am a seasoned brand manager.
product management
Product innovation, keeping the product on-brand, new launches, re-launches.
project management
Agile, process-driven, but balanced by a Blue Collar roots work ethic.
CLARITY
I bring clarity to the brand’s messaging for its tribe of customers and shoppers.
TANGIBLE & DIGITAL
20+ years developing, launching, and growing both tangible and digital products.
MODEL MIX
DTC, B&M Retail, Big Box, Small Box, e-commerce, sales staff — I know the best practices for each.
BRAND
My approach is one that leads with brand, and the people of the brand, not tech.
PROCESS
A customer experience that is 360° requires brand management that thrives with a process for everything.
experienced
20+ years of total experience in brand management, with 15 years as Managing Partner of a small brand development agency.
I will give your brand the guidance it deserves.
By The Numbers
- Brands and products have been developed, launched, or refreshed. 147
- Brands have at least doubled their ROI from working with me. 18
- Brands have quadrupled their ROI from working with me. 11
- Years in brand management. 20+
- Retail stores in the USA have sold a product I helped develop, launch, and grow. 1,921
- Industry awards earned (I don’t chase pats on the back by my peers). ZERO
Need more than a Brand Manager or Product Manager?
I co-own Brand Shepherd, an agency that adds an entire team to what I can do for your brand.
We meet with Daniel, outline our ideas and our concepts. Then, we wait…and WOW! Daniel and his team prove that we have made the right choice in design firms, bar none, every time!
In spite of some of the challenges with this project, Daniel and his team were always responsive, flexible and their work product was always first-rate.
Excellence. Creativeness. Easy to work with. Daniel and his team have been dedicated to our projects from the very beginning helping to shape our brand and leave an impact within our industry.
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