challenge

A variety of factors can lead to the visual obstruction of the score in many sports during gameplay. Typically, spectators have to deal with the reduced experience or ask someone nearby for the score.

solution

ScoreTower® had established itself as a tangible score-keeping piece of equipment that anyone could use for backyard and BBQ games. They recognized an opportunity to create apps for scorekeeping, allowing a single scorekeeper to send the score of Little League Baseball® games or ping pong matches to an iPad for display on an in-stands scoreboard.

vibe

ScoreTower® is a family-friendly, casual, easy-to-use brand that just wants to be part of everyone having a good time playing the games they love.

tribe

why

It’s a fundamental part of any sport: The score.  No one at a game should have to hunt for the score. By building on long-established brand equity as the leading product for backyard game scorekeeping, creating apps for scorekeeping was perfect.

applied

details

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