i don’t want a work-life balance

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I no longer believe in work-family balance. Spending time with a couple of people I loved deeply on their deathbed gave me a vivid vision of what’s important. I don’t want balance. I don’t want work to get just as much […]

Marketing Is Fundamentally Broken

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® On one hand, this isn’t fair to product brands because they don’t control when and where an ad is shown. On the other hand, brands pay platforms for a “whatever it takes to get eyes” tactic. I’ve seen this meme 2-10x/week […]

The Big Bad Scroll Monster

Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Author’s Note: This insight was published on May 14, 2014- 10 years ago as I am typing this now! I decided to keep this insight live because it demonstrates that the “above-the-fold” approach to website design has been dead for a […]