Is Video Still Worth It For Brands?
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Video is undergoing a major adjustment, and every brand needs to ask: Is video worth it anymore? Video used to be a premium, highly valued media that every brand aspired to include. However, the everyday role of video in our lives […]
Let’s Be Clear: Brand Refresh vs. Brand Redo
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® When your brand needs fresh energy, you have two choices: a brand refresh or a brand redo. Let’s discuss the differences. A brand redo is easier to understand. It’s starting over but keeping the brand name and possibly some vital legacy […]
Let’s Be Clear: There Are 2 Types of Websites
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® This was originally published on my digital-focused brand’s website, shepx. When creating a website, one vital question is often not asked: Are we making a transactional or an informational website? The answer to this changes the entire process. transactional websites A […]
Let’s Be Clear: There Are 2 Types of Marketing
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Clarity of brand messaging is most immediately valuable for marketing. Yet, what kind of marketing is best for your brand’s aspirational goals? What’s more, what is marketing expected to do for the brand? Where is marketing calling on people to go, […]
Brand Clarity Is Everything.
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I sell clarity. It shows up in a brand’s website, product packaging, logo, etc., but the reason behind Brand Shepherd’s effective work is our process. After years of development, I’m elated to announce that our process is now a standalone product, […]
What Is A Brand?
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® A friend and I had been talking about this new post-pandemic economy and how marketing is now distinct from branding. The next day, out of nowhere, my friend texted me a simple question: What is a brand? Usually, I would have […]
How To Get And Stay Customer Focused
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® A guideline that helped me shift my focus to my clients’ tribe is to avoid using the words “we” or “I” in the main headline of content. A website hero area, ad copy, video intro, etc., are tempting spaces to make […]
It’s All Connected To Brand
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® It’s all connected. I believe in and help brands create a brand architecture where Brand is the center hub and the spokes connecting to and from Brand are things like marketing, sales, HR, investor relations, operations, etc. Everything connects to Brand. […]
i don’t want a work-life balance
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I no longer believe in work-family balance. Spending time with a couple of people I loved deeply on their deathbed gave me a vivid vision of what’s important. I don’t want balance. I don’t want work to get just as much […]
Marketing Is Fundamentally Broken
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® On one hand, this isn’t fair to product brands because they don’t control when and where an ad is shown. On the other hand, brands pay platforms for a “whatever it takes to get eyes” tactic. I’ve seen this meme 2-10x/week […]
AI and the Creative Professional
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Amongst professional creatives, there is a vocal bunch with a lot of angst regarding the role of AI in our processes. The complaints and worries boil down to the following: “Why are we training AI models at Adobe and Figma to […]
Portillo’s: A Brand That Gets It
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® My brother’s final Christmas gift to me and my family was two shipments of Portillo’s: Italian Beef and Chicago Hot Dogs. He saw a post where I was bemoaning how homesick I was for a real Italian Beef. He ordered Portillo’s […]
The New Era of the Clarified Brand
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I believe the basics of brand marketing have radically shifted in light of the perfect cocktail of post-pandemic consumer expectations, web3, and AI. Here’s what I now believe: ✅ Marketing’s sole job is to draw people to the Brand. Marketing’s job […]
The Perfect Prequel To StoryBrand
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Are you looking to clarify your brand’s people, presence, and purpose? It’s why I created the Vibe, Tribe, & Why™ framework. As a StoryBrand enthusiast, I was excited to find that I had been using a complementary framework to develop brands. […]
Implementing the 4-Day Workweek
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® After my brother’s unexpected death last summer, I have made several work-life changes that are all aimed at reducing or eliminating stress. Life is too short to continue in ways that add stress. In that spirit, I wanted to move Brand […]
Dan Crask Profiled For Roles In Shepherd Businesses
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I am thrilled to share a professional profile written for What’s Up Wyoming, a community news source from the small suburb of Wyoming, Ohio, near Cincinnati, where I have called home to both work and family for 12+ years. The profile is written […]
How To Take A Vacation: A step-by-step guide for business owners
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® It’s late on a Friday afternoon. Most people have started their trek home or to the start of the weekend, but not me. I just fired up my business email account after not checking it for 5 days. Not even a […]
Business Relationship Red Flags: When It’s Time To Move On.
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I am blessed to work with quality, genuinely good businesses 99% of the time. Since starting my branding agency, I’ve seen too many brands struggle due to a dysfunctional pairing of the business ownership and the hired branding/marketing agency. Based only […]
Honored to part of book, “Entrepreneur Mind Hacks”
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® When Carey Green approached me last year to be a contributor to his forthcoming book, “Entrepreneur Mind Hacks,” I had two immediate reactions. First, I was honored that Carey would ask me to contribute. I have nothing but respect for him, […]
3 Old-Fashioned Business Practices I Still Use
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® I have observed that there are 3 old-fashioned business practices that need to be revived. These 3 practices seem to have died of neglect, and not of malicious intent, so I can’t blame a singular person or event for their demise. Yet […]
“Entrepreneur Mind Hacks” Interview
Dan Crask Brand Consultant | Brand Strategist | Creator of Vibe, Tribe, & Why® Per my last post about being a contributor to Carey Green’s 2-book series, “Entrepreneur Mind Hacks,” I chatted with him about my contribution to the books on the topic of Staying Productive. want to apply this insight to your brand? let’s talk. […]