On one hand, this isn’t fair to product brands because they don’t control when and where an ad is shown.

On the other hand, brands pay platforms for a “whatever it takes to get eyes” tactic.

I’ve seen this meme 2-10x/week for the past 6 months on every social platform.

Clearly, people feel a certain way about ads and content.

Yet influencers have rapidly fallen out of favor too.

What are brands to do?!

How about focusing more on the actual brand experience and less on the marketing?

This is why I created Vibe, Tribe, & Why™.