Wisersites had a website and brand identity that no longer aligned with the actual work it produced.
solution
Using the Vibe, Tribe, & Why™ process, I led a team of designers and developers to craft a brand identity and website for an agency that leads with the code side of websites yet offers impactful user experiences.
vibe
WiserSites approaches B2B websites with high intensity and scrutiny for the main business goal and how solutions are executed to solve it. I led the team in crafting a brand identity and website that reflected this vibe for a strictly B2B audience.
tribe
Brand Manager
Product Manager
Director of Marketing
C-Suite Leadership
why
With a singular focus on b2b brands, WiserSites knows its audience and can serve them likewise.
applied
Vibe, Tribe, & Why® Process
Brand Experience Guide
Brand Identity System
Website Design: UX & UI
details
My Role: Fractional Chief Experience Officer, Designer, & Project Co-Lead