Branding
June 16, 2013

Instruction from my dad: “Don’t give advice unless it’s asked for.”

Few instructions from my dad have stuck with me like the title of this post: "Don't give advice unless it's asked for." (more…)
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Branding
June 12, 2013

Google Says Your Business Needs A Mobile-Friendly Website.

This will be short and sweet: If you have been delaying a refresh to your business' website to make it mobile-friendly, Google gave you a lot of motivation today: (more…)
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Free Resources
June 10, 2013

How I organize my digital work-flow

Not all creatives are slobs with messy work stations and unorganized processes. Some of us are extremely organized, and believe the adage that says a cluttered desk is a cluttered mind. The ways in which I organize my work-flow are…
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Branding
June 3, 2013

4 Marketing Slang Terms I (currently) Enjoy

Marketing slang can be terrible and over used. But it can also be insightful and descriptive in a way that puts words to a sense of how things are in a season. I've heard a lot of conversations about bad…
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Branding
May 25, 2013

Welcome

I recently decided that the Brand Shepherd blog needed to become strictly a News feed about what we are up to, and begin channeling all of my thoughts about design, branding, etc. onto this website, dancrask.com. (more…)
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Branding
July 30, 2012

The bane of every brand: Clout

As the co-founder of a small business, I have felt the responsibility of helping build into aspiring entrepreneurs and professional creatives. I do this in two ways: I teach one class at a local college for freshmen studying visual communication,…
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