This will be short and sweet: If you have been delaying a refresh to your business’ website to make it mobile-friendly, Google gave you a lot of motivation today:
The article linked above provides ample details, presented in a non-geek way, and you should read it.
Yet if you need one take away right now, here it is:
Google’s Yoshikiyo Kato and Pierre Far said:
“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” (emphasis mine)
Translation: If your business has a website that is not mobile friendly, Google will soon give your website a lower ranking. It’s that simple. Sure, they’ll start with certain pain points. You know them well: You visit a news website, and they have the little box that pops up to either make their website an icon on your home screen (2009 called and said to stop using their idea), or to download their dedicated app from your device’s app store. The article covers pain points very well.
My design firm, Brand Shepherd, is presently working on several websites that already exist, but need a mobile-friendly refresh. This is an area of web design where we see great opportunity for businesses to refresh their message, too, while refreshing their functionality design. It’s the old two-birds-one-stone thing.
So here’s the pitch: Get in touch with me today. I’ll be will be happy to listen to you, then provide you with information and expectations for getting started. There’s a contact box on this page – use it to contact me today.