Category

Branding

Branding
June 4, 2014

WordPress Themes and Deck Lumber

A Parable So I wanted to build a deck as part of my home's improvement. How difficult can building a deck be? It's just wood, nuts, bolts, screws, etc. I see decks on so many homes, it seems like anyone can…
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BrandingFree Resources
August 3, 2013

Confession: I’m not as active in social media as I appear

  This is a  post to spill the beans on how I handle my social media posts for my business, Brand Shepherd, as well as my LinkedIn profile. "Perception is reality." Perhaps never before has this adage rang as true…
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Branding
June 27, 2013

WordPress Woes: The Importance Of Listening

A wayward website: The image above is what it looks like to visitors when Google smacks a website's hand for not listening to the hired web professional. Designing easy-to-use websites is at the core of what we do at Brand Shepherd, and we…
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Branding
June 17, 2013

3 Red Flags: When it’s time to move on.

I consider myself blessed to work with quality, genuinely good businesses 99% of the time. In the five years since starting my branding agency, I've seen too many businesses close shop due to various factors, sometimes due to a dysfunctional…
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Branding
June 16, 2013

Instruction from my dad: “Don’t give advice unless it’s asked for.”

Few instructions from my dad have stuck with me like the title of this post: "Don't give advice unless it's asked for." (more…)
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Branding
June 12, 2013

Google Says Your Business Needs A Mobile-Friendly Website.

This will be short and sweet: If you have been delaying a refresh to your business' website to make it mobile-friendly, Google gave you a lot of motivation today: (more…)
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Branding
June 3, 2013

4 Marketing Slang Terms I (currently) Enjoy

Marketing slang can be terrible and over used. But it can also be insightful and descriptive in a way that puts words to a sense of how things are in a season. I've heard a lot of conversations about bad…
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Branding
May 30, 2013

Do creative teams need to consist only of True Believers?

A True Believer is a person who has both a personal and professional belief in all of the brand value propositions. The true believer not only works on the brand as a profession, but also uses the brand in their…
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Branding
May 25, 2013

Welcome

I recently decided that the Brand Shepherd blog needed to become strictly a News feed about what we are up to, and begin channeling all of my thoughts about design, branding, etc. onto this website, dancrask.com. (more…)
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Branding
July 30, 2012

The bane of every brand: Clout

As the co-founder of a small business, I have felt the responsibility of helping build into aspiring entrepreneurs and professional creatives. I do this in two ways: I teach one class at a local college for freshmen studying visual communication,…
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