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Branding

Branding
February 5, 2015

Honored to part of new book, “Entrepreneur Mind Hacks”

When Carey Green approached me last year to be a contributor to his forthcoming book, "Entrepreneur Mind Hacks," I had two immediate reactions. First, I was honored that Carey would ask me to contribute. I have nothing but respect for…
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Branding
December 31, 2014

4 Branding Trends I Experienced in 2014

A week from right now we will well into 2015, and I have a hunch that 2015 will be another year of surprises in branding, just as 2014 was. Throughout 2014 I kept tabs on what my branding agency was being…
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Branding
November 11, 2014

Better Branding Works In Political Campaigns

Until November 4, 2014 every political campaign my business had designed for ended up losing. Sure, the losing campaigns amounted to a whopping two campaigns, but it was enough for me to question if this was a worthy niche to work…
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Branding
October 28, 2014

Dan Crask to be guest on The Gary Smith Show

For Immediate Release: Dan Crask will be a guest on The Gary Smith Show on 1 November 2014 at 11:00am to 12:00pm (Eastern Time) to discuss "Why Wordpress Is Like Building A Deck." This is an audio companion to Dan's recent…
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Branding
September 20, 2014

The Big Bad Screen Scroll Monster

I have forwarded this article from UX Magazine to a few select clients, and after a few days of thinking it through I believe it is worth sharing here. A lot of the article reads as inside baseball, but there's one section…
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Branding
July 31, 2014

An ‘Online First’ Mindset for Packaging?

Now this is fascinating stuff. For the past 2 or so years my business has been helping guide businesses into the mindset that mobile really matters in the path to purchase. The space where web experiences interact with on-shelf experiences…
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Branding
June 4, 2014

WordPress Themes and Deck Lumber

A Parable So I wanted to build a deck as part of my home's improvement. How difficult can building a deck be? It's just wood, nuts, bolts, screws, etc. I see decks on so many homes, it seems like anyone can…
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BrandingFree Resources
August 3, 2013

Confession: I’m not as active in social media as I appear

  This is a  post to spill the beans on how I handle my social media posts for my business, Brand Shepherd, as well as my LinkedIn profile. "Perception is reality." Perhaps never before has this adage rang as true…
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Branding
June 27, 2013

WordPress Woes: The Importance Of Listening

A wayward website: The image above is what it looks like to visitors when Google smacks a website's hand for not listening to the hired web professional. Designing easy-to-use websites is at the core of what we do at Brand Shepherd, and we…
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Branding
June 17, 2013

3 Red Flags: When it’s time to move on.

I consider myself blessed to work with quality, genuinely good businesses 99% of the time. In the five years since starting my branding agency, I've seen too many businesses close shop due to various factors, sometimes due to a dysfunctional…
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Branding
June 16, 2013

Instruction from my dad: “Don’t give advice unless it’s asked for.”

Few instructions from my dad have stuck with me like the title of this post: "Don't give advice unless it's asked for." (more…)
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Branding
June 12, 2013

Google Says Your Business Needs A Mobile-Friendly Website.

This will be short and sweet: If you have been delaying a refresh to your business' website to make it mobile-friendly, Google gave you a lot of motivation today: (more…)
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Branding
June 3, 2013

4 Marketing Slang Terms I (currently) Enjoy

Marketing slang can be terrible and over used. But it can also be insightful and descriptive in a way that puts words to a sense of how things are in a season. I've heard a lot of conversations about bad…
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Branding
May 30, 2013

Do creative teams need to consist only of True Believers?

A True Believer is a person who has both a personal and professional belief in all of the brand value propositions. The true believer not only works on the brand as a profession, but also uses the brand in their…
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Branding
May 25, 2013

Welcome

I recently decided that the Brand Shepherd blog needed to become strictly a News feed about what we are up to, and begin channeling all of my thoughts about design, branding, etc. onto this website, dancrask.com. (more…)
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Branding
July 30, 2012

The bane of every brand: Clout

As the co-founder of a small business, I have felt the responsibility of helping build into aspiring entrepreneurs and professional creatives. I do this in two ways: I teach one class at a local college for freshmen studying visual communication,…
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