Category

Branding

Branding
June 12, 2017

5 Ways To Get The Best Work From Your Creative Team, Part 5: Love It Or Leave It

Love It Or Leave It No matter what, at the end of the project, you have to love what is created. Maybe "love" is too strong a word. You need to believe in the final thing that is created. The…
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Branding
June 5, 2017

5 Ways To Get The Best Work From Your Creative Team, Part 4: Realistic Timing

Realistic Timing The graphic above is one that gets shared a few hundred-thousand times among creative professionals every year. I'm not kidding. I see this posted on social media, sent in email, shared in groups, etc. more than any other…
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Branding
May 30, 2017

5 Ways To Get The Best Work From Your Creative Team, Part 3: Ask The Right People

Ask The Right People This one is touchy because once it happens, it’s a diplomatic tightrope for professional creatives to walk: As we create, we need feedback to measure effectiveness. Whom we get feedback from is equally important as getting…
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Branding
May 22, 2017

5 Ways To Get The Best Work From Your Creative Team, Part 2: Know Thyself

Know Thyself “I'll know it when I see it” is a phrase creatives hear a lot, and it’s a phrase we can usually resonate with quite well. Sometimes we don’t know, specifically, what we are about to create. We just…
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Branding
May 15, 2017

5 Ways To Get The Best Work From Your Creative Team, Part 1: More Info, Less Direction

More Info, Less Direction If there’s one thing professional creative teams loathe, it’s being hired for a gig, then being directed, step-by-step, how something should look or function. At best, it sends contradictory messages. You’re paying professionals who live and breathe…
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Branding
May 8, 2017

5 Ways To Get The Best Work From Your Creative Team: Introduction

Whether you have hired an agency, or are working with an in-house department, there are ways to get the best work from your creative team. You have expectations of getting ideas brought to life for the betterment and profitability of…
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Branding
March 27, 2017

The 4 Key Ingredients To Building A Brand, Part 5: The Chef

Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…
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Branding
March 20, 2017

The 4 Key Ingredients To Building A Brand, Part 4: The Brand Identity (aka, the logo)

Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…
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Branding
March 13, 2017

The 4 Key Ingredients To Building A Brand, Part 3: The Brand’s “Why”?

Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…
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Branding
March 6, 2017

The 4 Key Ingredients To Building A Brand, Part 2: The Brand’s Customer Personas

Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…
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Branding
February 26, 2017

The 4 Key Ingredients To Building A Brand, Part 1: The Brand Voice

Brand development is an exercise of examining what the brand is and is not, and then codifying the discoveries in a way that the brand owner(s) and stakeholder(s) can easily leverage to grow the brand. Here are what I know…
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Branding
October 15, 2016

Customer Personas: What are they and why do they matter?

Can your brand's stakeholders quickly and unanimously cite its ideal customer(s)? This should be top-of-mind to ownership, managers, and key players who help grow your brand. If everyone doesn't know precisely who the ideal customer is and be able to do…
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Branding
October 9, 2016

Podcast Guest: “Does God Provide in the Midst of the Unknown?”

I was a guest on the Gospel Driven Entrepreneur podcast. Be sure to consider subscribing and leaving a review for this outstanding show. "Does God Provide in the Midst of the Unknown?" » Visit the show page to listen to the…
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Branding
September 28, 2016

Does Your Branding Suck?

"Does the branding suck?" This is something you at least suspect, otherwise, why click to see what's on this page, right? Allow me to perhaps confirm your suspicions. If you suspect your branding sucks, it's because there's a metric that's not…
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Branding
July 20, 2016

Podcast Guest: “Why It’s OK To Turn Away Business”

I am the latest guest on the Fail To Learn podcast. Be sure to consider subscribing and leaving a review for this outstanding show. Visit Fail To Learn's show page for tons of extras, and a free worksheet based on…
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Branding
May 24, 2016

3 Old-Fashioned Business Practices I Still Use (and you should, too)

I have observed that there are 3 old-fashioned business practices that need to be revived. These 3 practices seem to have died of neglect, and not of malicious intent, so I can't blame a singular person or event for their demise.…
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Branding
August 23, 2015

From Subs to Supps: Rise of the YouTube Sport Supplement Brands

I am a former obese man. Having struggled with nutrition and being overweight as a young man, I found myself  looking down at a scale in 2002 that was climbing past 325 lbs. I couldn't look at what that final…
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Branding
June 13, 2015

What I Learned From A WordPress Security Nightmare

It seems we can't go a full week without reading a headline about a website security breach. Usually the story is about a big corporation because in headline news, the old adage "if it bleeds, it leads" is still applicable…
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Branding
March 31, 2015

What Is A Mobile-Friendly Website, And Why Does It Matter?

Google sees that we search for content on mobile devices with increasing frequency, and they are making big changes to adapt to our changing search habits. As of April 21, 2015, Google will rank mobile-friendly website higher than those that are…
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Branding
March 18, 2015

In Defense Of Using A WordPress Theme

Those of us who create websites for a living have a lot of foundational agreement on how great WordPress is as a platform. Yet there is topic area that I cannot agree on with my peers: The idea that pros don't use themes for WordPress;…
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Branding
February 21, 2015

“Entrepreneur Mind Hacks” Interview

Per my last post about being a contributor to Carey Green's 2-book series, "Entrepreneur Mind Hacks," I chatted with him about my contribution to the books on the topic of Staying Productive. Watch below, and remember, if you want to pick up…
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